Turn Your Google Business Profile Into A Lead Generation Asset
Your Google Business Profile is often the first thing a customer sees — before your website, before your ads, before anything else. If it's incomplete or unoptimised, you're losing jobs.
Your GBP is seen before your website
The local pack — the top 3 map results on Google — captures more clicks than anything below it. If you're not there, someone else is taking those jobs.
Over 80% of local searches happen on Google
When someone needs a tradie, cleaner or any local service, Google is where they go. Your GBP is your storefront on that platform.
The map pack dominates local search results
The top 3 map listings appear before organic results and ads. Businesses in the map pack get the majority of clicks and calls.
Reviews influence rankings and buying decisions
Google uses review volume, recency and rating as ranking signals. Customers use them to decide who to call. Both matter enormously.
Most GBPs are set up wrong — or not set up at all
Incomplete profile
Missing hours, no description, wrong categories. Google penalises incomplete listings with lower rankings and less visibility.
No recent activity
A GBP with no posts, no new photos and no recent reviews looks abandoned to both Google and potential customers.
Wrong primary category
Your category is one of the strongest ranking signals. Most businesses guess instead of researching what top-ranking competitors are using.
No review generation system
Reviews don't happen automatically. Without a system, you get one every few months while your competitors keep outpacing you.
A fully managed GBP that works hard for your business
We provide Google Business Profile optimisation and management for Australian service businesses looking to improve visibility in Google Search and Google Maps.
Profile setup and completion
Every field filled in correctly — categories, description, services, hours, attributes and contact details.
Keyword-optimised business description
Written to include your primary services and suburb naturally, so Google understands exactly what you do.
Primary and secondary category selection
Researched against top-ranking competitors in your area to maximise map pack potential.
Weekly Google posts
Regular posts signal to Google that your listing is active. We write and publish them for you each week.
Photo management
Fresh, relevant photos added regularly. Google favours listings with active photo contributions.
Q&A management
Customer questions answered promptly. Pre-populated Q&A seeded to cover common queries and keywords.
Review generation system
A simple, repeatable process for asking customers for Google reviews after every job — built into your workflow.
Monthly GBP performance reporting
Calls, direction requests, profile views and search queries — you see exactly how your GBP is performing.
Built for businesses that rely on local visibility
Google Business Profile works best for businesses that serve a local area and rely on enquiries, bookings or phone calls from nearby customers.
Trades & Home Services
Electricians, plumbers, landscapers, painters, builders and other local service providers competing for visibility in Google Maps.
Professional Services
Consultants, accountants, financial advisers and business service providers looking to improve local trust and visibility.
Health & Wellness
Clinics, therapists, fitness businesses and wellness providers that rely on local customers finding them online.
Education & Training
Childcare centres, tutoring businesses, sports academies and training providers looking to increase local enquiries and enrolments.
More reviews. Better ranking. More jobs.
Google reviews are one of the most powerful ranking signals for local search. A business with 50 reviews and a 4.8 rating will consistently outrank one with 10 reviews and a 4.2 — even if everything else is equal.
We build a review generation system into your post-job workflow. After every completed job, your customer receives a simple prompt to leave a review. No awkward asking. No chasing. Just a steady flow of social proof that builds your ranking and your reputation over time.
What our clients say
Our GBP was sitting there doing nothing. Leadwave got us into the map pack within two months. We’re getting calls directly from Google now every week.
The review system alone was worth it. We went from 8 reviews to over 40 in three months and it’s made a real difference to how many new clients find us.
Parents find us on Google Maps now without us having to explain where we are. The profile looks professional and the enquiries come through consistently.
GBP gets you found. Local SEO keeps you ranking.
Your Google Business Profile puts you on the map. Local SEO builds the content and authority that keeps you there.
For businesses in competitive areas, combining GBP management with suburb-targeted service pages and local citations is what separates the businesses that dominate the map pack from those that dip in and out.
Our Growth Plus plan combines both — managed together as one connected system.
Every enquiry from your GBP — captured and followed up automatically.
Your GBP drives calls and clicks. But if there’s no system behind it, enquiries slip through.
We connect your GBP activity to a CRM that captures every lead, sends an automatic response and follows up if they don’t book. So the work your GBP does to generate enquiries doesn’t go to waste.
Available as part of Growth Plus, set up and managed alongside your GBP.
GBP optimisation questions, answered
Do I need a Google Business Profile if I already have a website?
Yes. Your website and your GBP serve different purposes. Your website captures people who visit it directly. Your GBP captures people searching on Google Maps — which is where most local searches end up. You need both.
How much does Google Business Profile management cost?
GBP optimisation and monthly management is included in both our Growth and Growth Plus plans. Growth Plus adds local SEO content, rank tracking and more comprehensive reporting. Book a discovery call and we’ll walk you through which plan suits your business.
How long does it take to rank in the map pack?
It depends on your current starting point and how competitive your area is. Most clients see meaningful movement within 60 to 90 days of a fully optimised GBP and consistent activity.
What if I don’t have many Google reviews yet?
That’s exactly what we help with. We build a review generation system into your post-job workflow so reviews accumulate consistently over time. Starting from zero is fine — the system just needs time to work.
Can you manage my GBP if I’ve already set it up?
Yes. We’ll audit what’s there, fix anything that’s incomplete or incorrect, and take over ongoing management from there.
Do I need to give you access to my Google account?
We’ll request manager access to your Google Business Profile — you stay the primary owner. You can revoke access at any time.
Is GBP management included in the Growth plan?
Yes. GBP optimisation and ongoing management is included in both Growth and Growth Plus. Growth Plus adds local SEO content, rank tracking and more comprehensive reporting.
What if a customer leaves a negative review?
We flag it immediately and recommend a professional response. We can also draft the response for you. Responding to negative reviews is itself a positive trust signal for both Google and future customers.
How do I get started?
Book a free discovery call. We’ll take a look at your current GBP, show you where it’s underperforming and outline exactly what we’d do to improve it.
Ready to rank in the map pack?
Book a free discovery call. We’ll audit your current GBP, show you exactly what’s holding you back and outline what we’d do to fix it.